Power of an Idea

Ron Gibbs, left, explains to VMFP President Tom Howe how he managed to “sell” the Vietnam Memorial that so many people consider a highlight of trips to Washington, DC.  Gibbs was explaining “Winning Public Policy Strategies in a Changing Political Environment” at a Chicago conference attended by Howe and Rosemary Palmer, VMFP chair of PR/Media. Gibbs recounted the story of the Vietnam Memorial as an example of an idea that taps into a strong power base, uses insider knowledge about political figures despite an overall hostile political environment, emphasizes the positives of recognizing “the warrior but not the war,” and makes compromises required to minimize the risk and maximize the opportunity.